4 Steps to Creating an Effective Sales Promotion Strategy

In 1887, Coca-Cola was looking for a way to introduce its new beverage. A marketing whiz named Asa Chandler created the idea of offering people one free glass — and a superstar beverage was born. Chandler could not have predicted that the world of promotions, inspired by his marketing breakthrough, would be transformed over 100… Continue reading 4 Steps to Creating an Effective Sales Promotion Strategy

Create Google Analytics Filters: A How-To Guide Plus Benefits

With a constant influx of data collected from your website, Google Analytics can often be an overwhelming space for business leaders. An unprecedented sea of raw data tends to feel like unorganized filing cabinets filled with years’ worth of information. There’s certainty that the data can provide some valuable insights, but the question is where… Continue reading Create Google Analytics Filters: A How-To Guide Plus Benefits

Why You Should Consider Connected TV Advertising In Your Digital Marketing Strategy

The way we consume entertainment has changed dramatically over the past decade, but TV advertising has largely stayed the same. Connected TV (CTV) advertising is a way to meet viewers where they are and build brand awareness as they stream their favorite shows. Here’s a closer look at how CTV advertising works, the benefits of… Continue reading Why You Should Consider Connected TV Advertising In Your Digital Marketing Strategy

How to Avoid the Downside of Rebranding

Whether you love or hate Facebook, it would be hard to miss the news about the company’s recent rebranding. The holding company, which includes Facebook, Instagram and WhatsApp, among other subsidiaries, is now called Meta, or Meta Platforms, Inc. The rebrand included the new name, a new logo (an infinity symbol-shaped M), press releases, social… Continue reading How to Avoid the Downside of Rebranding

How to Market to Gen Z

In a time where any given employer could have four generations of people representing their workforce, marketers are also struggling to appeal to each generation with their marketing strategies. In this four-part series, we break down the characteristics of each generation — Baby Boomers, Gen X, Millennials and Gen Z — and discuss their values,… Continue reading How to Market to Gen Z

Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program

Jennifer Gutman, Director of Social Strategy at Oktopost takes on employee advocacy. Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a… Continue reading Jennifer Gutman on Who to Onboard First for a Healthy Employee Advocacy Program

How to Market to Millennials

In a time where any given employer could have four generations of people representing their workforce, marketers are also struggling to appeal to each generation with their marketing strategies. In this four-part series, we break down the characteristics of each generation — Baby Boomers, Gen X, Millennials and Gen Z — and discuss their values,… Continue reading How to Market to Millennials

replica watches swiss replica watches