Developing a Demand Generation Strategy

Demand generation is an important part of any digital marketing strategy. It applies multiple paid media platforms to generate targeted traffic for your campaigns. These can include Google Ads, Facebook, native advertising, influencer marketing, and more. Building a demand generation strategy can help your website immediately drive traffic and conversions. Your plan should aim to… Continue reading Developing a Demand Generation Strategy

AlphaSights CMO on Building an Authentic Employer Branding Strategy

Gabriela Henault, CMO of AlphaSights takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary AlphaSights CMO, Gabriela Henault, takes the hot seat on this episode of Radically Transparent. According to… Continue reading AlphaSights CMO on Building an Authentic Employer Branding Strategy

How to Repurpose Content for Social Media

Once you’ve taken the time to create amazing content, it’s only natural that you’d want it to go as far as it possibly can. Repurposing content is the practice of taking old content and turning it into something new that can be used elsewhere. Repurposing content is a cost-effective way of boosting online presence, amplifying… Continue reading How to Repurpose Content for Social Media

Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Cambridge Design Partnership’s CMO, Richard Leyland, takes on trust in leadership. Listen to the podcast: Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on trust? Catch all episodes here. Episode Summary Richard Leyland, CMO of Cambridge Design Partnership, a technology and product design… Continue reading Richard Leyland on How to Trust your Marketing Team to be the Rockstars you Hired Them to Be

Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Listen to the podcast: ► Or catch us on Apple Podcasts, Spotify, or YouTube. Watch the recording: ► Subscribe to Our Channel Here. Want to hear more from renowned marketing leaders? Catch all episodes here. Episode Summary Cristy Garcia, Vice President of Marketing… Continue reading Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions  Listen to the Podcast: Or subscribe on Spotify or Youtube Watch the live recording: Episode Summary Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social… Continue reading Jennifer Gutman on Breaking Down Common Social Media Misconceptions

The Quick Guide to Social Media Photo Sizes in 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware… Continue reading The Quick Guide to Social Media Photo Sizes in 2022

Marketing and PR: How They Differ

In the “old” days, before the digital revolution brought most commerce online, marketing and public relations (PR) were two distinct disciplines divided into their own departments and agencies. Marketers identified prospects’ needs and disseminated messages that guided audiences toward a purchase. On the other hand, public relations professionals managed an organization or public figure’s public… Continue reading Marketing and PR: How They Differ

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