Demand generation is an important part of any digital marketing strategy. It applies multiple paid media platforms to generate targeted traffic for your campaigns. These can include Google Ads, Facebook, native advertising, influencer marketing, and more.
Building a demand generation strategy can help your website immediately drive traffic and conversions. Your plan should aim to build brand awareness and authority. Your goal will be to get potential customers to start their buyer’s journey with you by creating dependable marketing messages.
You always want to offer your audience a solution to a problem they may be dealing with. You want to create built-in demand for your product or service. Your strategy will help you reach your targeted audience, especially people who are unfamiliar with your company and didn’t know that you can help them.
So, let’s take a look at a few things you’ll need to build a successful demand generation strategy.