Liquid Death, a provocative canned water company, took a huge gamble on its branding, and it’s paying off. Now they’re using advertising, public relations and marketing to amplify growth.
For those of you who have not heard of Liquid Death, the idea is to “kill your thirst” and rid the world of plastic bottles by drinking your still or sparkling water out of an aluminum can.
There was certainly a potential that the brand would be off putting, but it has actually garnered a devoted audience, currently boasting nearly 700k followers on Instagram and 1.2M on TikTok today.
How did they do it? By having a good idea, of course, then taking a wonderfully unique approach to advertising, PR and marketing.